Sue Moore was one of 16 people to be named during the event as a Volunteer of the Year.

Moore called it an honor to receive this award for the Ladysmith Main Street program.

“There are many in our community who spend endless time and effort to promote growth in the downtown district and working with Main Street people locally as well as state representatives has been a real joy,” Moore said.

Moore has been a very vital volunteer for Ladysmith Main Street from the beginning, according to Main Street Director Alan Christianson. He called Moore instrumental in the planning and organizing work that went into Ladysmith being designated as a Wisconsin Main Street Community; visiting nearby Main Street communities and taking an active role in application and planning meetings.

“Sue can always be counted on to help out with anything involving Main Street,” Christianson said.

Moore’s volunteer efforts in the Ladysmith Main Street program include serving on the board of directors and as chairperson of the promotions committee.  She also volunteers many hours maintaining flower pots and green spaces in the downtown. She has played a key role in organizing Ladysmith Main Street’s annual Sugar Bush Festival each spring.

Her work to promote the Ladysmith area doesn’t end with Main Street.  She also serves on the local Tourism Committee, attends meetings at the chamber of commerce and operates her own seasonal business, The Village Parlor, in downtown Ladysmith.

 She has served for two terms as a director for the chamber.

The mission of Main Street is to improve Ladysmith’s quality of life and overall economy by strengthening the downtown as the center of the community through concentrated efforts in organization, design, promotion and economic restructuring, according to Moore.

“We encourage downtown businesses to seek financial help for facade improvements, new signage and growth through participation in special events,” Moore said. “We are always actively seeking and open to new and fresh ideas as to how to make our area more attractive to locals as well as visitors and this is at the heart of the Main Street program. We strive to promote our community as a great place to live, work and play.”

Moore has also made financial contributions to various endeavors including spearheading a decorative railroad display project in the Main Street District.

“Without Sue’s continued involvement, Ladysmith Main Street would not have seen the success that it has enjoyed since becoming a Main Street Community in 2013,” Christianson said.

Mark R. Hogan, secretary and CEO of the Wisconsin Economic Development Corporation, and other WEDC leaders were on hand to recognize the efforts by Main Street volunteers and staff for the historic preservation and downtown economic development efforts in Wisconsin communities.

“All across the state, those involved in the Wisconsin Main Street Program are making a real difference in improving their downtowns by developing new and innovative ways to attract visitors and support local businesses,” Hogan said. “These awards recognize the organizations and dedicated individuals whose efforts not only benefit their communities, but also set the standard for other Main Street communities statewide.”

Wisconsin Main Street is a community development program administered by WEDC that targets Wisconsin’s historic commercial districts. WEDC provides technical support and training to the 34 Main Street communities to help them revitalize their business districts based on guidelines developed by the National Trust for Historic Preservation.