Ladysmith, WI  — Ladysmith Main Street has been designated as an accredited National Main Street Program for meeting the commercial district revitalization performance standards set by the National Main Street Center®, a subsidiary of the National Trust for Historic Preservation. Each year, the National Main Street Center and its partners announce the list of accredited Main Street® programs in recognition of their exemplary commitment to historic preservation and community revitalization through the Main Street Four Point Approach®.

“We congratulate this year’s nationally accredited Main Street programs for their outstanding accomplishment in meeting the National Main Street Center’s 10 Standards of Performance,” says Patrice Frey, President & CEO of the National Main Street Center. “As the National Main Street Center celebrates its 35th Anniversary, it is also important to celebrate the achievements of the local Main Street programs across the country, some of whom have been around since the beginning.  These local programs work hard every day to make their communities great places to work, live, play and visit while still preserving their historic character.”

The organization’s performance is annually evaluated by Wisconsin Main Street, which works in partnership with the National Main Street Center to identify the local programs that meet ten performance standards. These standards set the benchmarks for measuring an individual Main Street program’s application of the Main Street Four Point Approach® to commercial district revitalization. Evaluation criteria determines the communities that are building comprehensive and sustainable revitalization efforts and include standards such as fostering strong public-private partnerships, securing an operating budget, tracking programmatic progress and actively preserving historic buildings.

“To receive national accreditation in only our 2nd year as a Main Street Program is quite an accomplishment,” says Ladysmith Main Street Executive Director Alan Christianson.  “It indicates that we are meeting the required standards that are set by our state and national programs, which is a great credit to our supporters and volunteers.”  “Thanks to the Main Street Program, we are starting to see some new successes and accomplishments in downtown Ladysmith.  The Fine Arts Center & Gallery relocated to the downtown from their previous location in the Industrial Park, Artisans Boutiquelet has opened a pop-up store in the Miner Plaza, the Miner Theatre was selected as the winner of the statewide Main Street Makeover Contest and many other business and property owners have begun to make new investments in building upgrades that will continue to magnify the positive effect Main Street has had on Ladysmith and the surrounding area.”

Ladysmith Main Street seeks to improve Ladysmith’s quality of life and overall economy by strengthening the Downtown as the center of the community through concentrated efforts in Organization, Design, Promotion and Economic Restructuring.

Established by the National Trust for Historic Preservation in 1980, the National Main Street Center helps communities of all sizes revitalize their older and historic commercial districts. Working in more than 2,000 downtowns and urban neighborhoods over the last 35 years, the Main Street program has leveraged more than $61.7 billion in new public and private investment. Participating communities have created 528,557 net new jobs and 120,510 net new businesses, and rehabilitated more than 251,838 buildings, leveraging an average of $26.52 in new investment for every dollar spent on their Main Street district revitalization efforts.

Artisans Boutiquelet 2 Expands Downtown Hours

Artisans Boutiquelet of Glen Flora has announced that its pop-up store Boutiquelet2 in Ladysmith’s Miner Plaza will continue operating through the summer and now be open three days a week.

The Ladysmith location at 105 Miner Avenue W will be open every Thursday and Friday from 10am-6pm, and every Saturday from 10am-4pm. The store will continue to stock first-quality apparel for women and men, along with jewelry, accessories, gift and home decor items.

“The tremendous response we received from the community during our initial runs in April and May showed us that there is a demand for a store such as ours in downtown Ladysmith,” said Boutiquelet general manager Amy Hayden. “We look forward to continuing our partnership with the Main Street program and helping improve the Miner Avenue corridor.”

Boutiquelet2 opened in April and was originally slated to operate four days a month through June.

“Ladysmith Main Street is pleased that Boutiquelet2 has been so successful during the first two months of its pop-up retail effort, and we are very excited Artisans has chosen to increase its presence in the Miner Plaza building,” said Alan Christianson, executive director of Ladysmith Main Street.

2015 Sugar Bush Festival & Local Food Fair Seeks Cooking Contest Participants & Vendors

Have an award-winning entrée or dessert recipe that uses real maple syrup as a main ingredient?  Enter it in the Sugar Bush Festival contest and show that syrup can be used for much more than just putting on pancakes and waffles.  $20 in Chamber Bucks awarded to each category first prize for main dish and dessert.  Entries are due at the fire hall by 9:30am on Saturday, April 11, with judging to start at 10am.  Winning recipes will be posted in the Ladysmith News.

Vendor space is available to Farmers Market & craft vendors at cost of $10 per space.  Set up available 6:30-8:00am on Saturday, April 11 with display hours from 8am-noon.  Electricity available.  Spaces are inside a heated building.  Exhibitors must furnish their own tables, chairs & displays.

Contest & vendor forms can be found at the Rusk County Visitor Center, City Hall or

Ladysmith Main Street Welcomes Artisans to Downtown

Ladysmith Main Street is proud to announce that Artisans Boutiquelet is opening a pop-up store located in the Miner Plaza in downtown Ladysmith’s Main Street District. The retail store will operate four days during the first week of April, May and June, beginning with a Grand Opening celebration on Wednesday, April 1, 2015. The store will also open for city and county festivals during those months.

“After opening two successful pop-up stores in the Eau Claire region, we are thrilled to have the opportunity to bring our unique shopping experience to Ladysmith,” says Boutiquelet General Manager Amy Hayden. “Our Miner Plaza location will feature a selection of first-quality apparel for women and men, jewelry and gift items that will give Ladysmith residents, perhaps some of whom are unfamiliar with our Glen Flora store, a convenient chance to discover the wide and wonderful range of products we offer.”

“The mission for Ladysmith’s Main Street program is to revitalize our downtown area. The support that Artisans is providing to this community is sure to make a positive impact on our downtown both visually and economically,” explains Alan Christianson, Director of Main Street Ladysmith. “Artisans has a longstanding history as a successful business leader right here in Rusk County. They bring over 50 years of experience and a strong reputation of combining excellent service with innovative apparel, which has allowed them to stay on the forefront of changing fashion trends in a global market.  We are very excited to add that to our downtown business mix.  We feel it will be beneficial to Artisans, Ladysmith Main Street and most importantly, the locals and visitors that utilize the downtown for shopping, dining and services.  Downtown Ladysmith’s future is bright, the possibilities are endless and Main Street is here to ensure that partnerships like this continue.”

Ladysmith was approved to be a Main Street Community in July 2013. For more information on Ladysmith’s Main Street program, or if you are interested in exploring a business opportunity in downtown Ladysmith, please contact Alan Christianson at 715-532-4699.