2017 Downtown Halloween Night Out

Downtown Halloween Night Out Set For October 27

The Ladysmith Main Street Program will host a Downtown Halloween Night Out on Friday, October 27from 4:30-7:00pm. The night out will feature over $200 in giveaways,, business specials & extended hours. Costume contests for kids & pets, a punch card promotion, free face painting & temporary tattoos, Main Street Witches, a special family friendly Horror movie filmed right here in northwest Wisconsin, The Demon with the Atomic Brain. Admission to the movie is free with free will donations being accepted to benefit the Women with Courage Foundation. There will also be a meet and greet with some of the actors prior to the movie.

Please visit www.facebook.com/LadysmithWI for more details.

The complete schedule is as follows:


Main Street Witches Goodie Giveaway

Throughout Downtown, 4:30-7

Free Face Painting, Temporary Tattoos by ML Faces

Miner Plaza 4:30-7

Free Candy & Hotdogs – Sponsored by Ladysmith Police & Rusk County Sherriff

Centennial Square 4:30-7

Free Halloween Movie, Free Will Donations to Women With Courage – Miner Theatre

Demon with the Atomic Brain – Meet the Stars of this local, family friendly film!

Punch Card Promotion – Throughout Downtown, 4:30-7

Get your card punched at all participating businesses & turn in completed card at Miner Theatre by 7pm to be entered into drawing for over $200 in prizes. All completed punch cards turned in will also receive $1 off of a Small Popcorn at the Miner Theatre

Pet Costume Contest

Miner Theatre Lobby, 6:00

Sponsored by Ladysmith Veterinary Clinic

Kids Costume Contest

Miner Theatre Auditorium, 6:00pm

Window Decorating Contest Voting

Throughout downtown – Week of Oct. 23-27

Get Your Ballots at the Miner Plaza next to the FAC Gallery or online at www.facebook.com/LadysmithWI.

Ballot dropbox located inside Miner Plaza next to FAC Gallery

DowntownNight   AtomicBrain

2016 Downtown Halloween Night Out

Downtown Halloween Night Out in the Ladysmith Main Street District.  Friday, October 28 4:30-7pm!


2016 Leaf it to Rusk Downtown Events

Leaf it to Rusk Downtown Events


Scarecrows on Parade! (Hwy 8 – top of the bridge)

Stroll along the sidewalk to view the marvelous scarecrows created by area businesses and organizations before the scarecrows leave for whatever comes next in a scarecrows short life.  Vote for your top 3 scarecrows!

Sept. 23-25: 9-5PM Homemade Ice Cream & Kids Mug Decorating – Fine Arts Center & Gallery – 105 Miner Ave. W. Downtown Ladysmith

Sat. Sept. 24: 9am to 12pm J&B’s Candy Shop Grand Opening. 213 Lake Ave. W.

Sat. Sept. 24: 10am to 2pm Classic Car Show Miner Ave in Ladysmith. Trophies & Dash Plaques – Sponsored by Ladysmith Lions

Sat. Sept. 24: 10am to 4pm Antique Tractor Show Miner Ave in Ladysmith.

Sat. Sept. 24: 10am to 4pm As American as Apple Pie – Apple Themed Games, Apple Treats & Silent Auction (Sponsored by Rusk Dems) 117 Miner Ave. W.

Sat. Sept. 24: 10am to 4pm Dunk Tank, Cake Walk, Games, Coffee & Donuts (Sponsored by Rusk County Republican Party)Intersection of Miner Ave. & E. 2nd St.

Sat. Sept. 24: 10am to 2pm Free Kids Airbrush Tattoos by ML Faces – Miner Plaza

Sat. Sept. 24: 11am Free Family Movie – TBA – Miner Theatre in downtown Ladysmith – Sponsored by Ladysmith Federal Savings & Loan.

Sat. Sept. 24: Starting at 11am – 211 Club Oktoberfest Cookout & Beer Garden. Brat, Hot Dog & Rose’s Famous Pulled Pork Cookout with Beer Garden in front of 211 Club on Miner Ave.

Sat. Sept. 24: 5th Quarter Beer Garden on Miner Ave. Enjoy your favorite beverage while taking in the Music on Miner.

Sat. Sept. 24: 11am-2pm Fresh Steamed Sweet Corn – Centennial Square – Miner Ave. – Downtown Ladysmith.

Sat. Sept. 24: 12PM-10PM Music on Miner – Live Music on Miner Avenue (Intersection of Miner & W. 2nd St.) from 12pm-10pm.

12-1PM – Sage Leary

1-2PM – Mario Brothers

3-6PM – Mojo Blues Band

7-10PM – Anxiety

Sat. Sept. 24: 1pm Ladysmith Jaycees Cornhole “Bean Bag” Tournament – Miner Avenue near the 211 Club in downtown Ladysmith – 2 Person Teams, Double Elimination, $20 per team – 50% payout to 1st Place, Proceeds to Jaycee Scholarship Fund – 12PM Registration.

*Ladysmith Main Street will be having a Downtown Scavenger Hunt on Sat. Sheets will be available for pick-up at the Rusk County Visitor Center & Ladysmith Main Street Office and must be turned in by Mon. Oct. 3 at the Rusk County Visitor Center. A prize will be given from a drawing of the correct entries.


For a full county-wide event schedule, visit:  http://leafittoruskcounty.com/

Ladysmith Main Street Recognized at Annual Awards Ceremony

Local Wisconsin Main Street Organizations Recognized at Annual Awards Ceremony
WEDC salutes volunteers and staff at 25th annual event in Marshfield

Marshfield, WI. April 11, 2016 – The Wisconsin Economic Development Corporation (WEDC) Friday recognized the best downtown revitalization projects of 2015 at the 25th Wisconsin Main Street Awards ceremony at the Holiday Inn and Conference Center.
Mark Hogan, secretary and CEO of WEDC, was on hand to recognize the efforts by Main Street volunteers and staff for the historic preservation and downtown economic development efforts of communities in Wisconsin.
“In Wisconsin, we know that the state’s economic success relies not only on thriving urban centers, but also on economic development in small and midsize communities in every region of the state,” Hogan said. “We work in partnership with communities to help them thrive and seize opportunities, and the Wisconsin Main Street Program is a prime example of this.”
Wisconsin Main Street is a community development program administered by WEDC that targets Wisconsin’s historic commercial districts. WEDC provides technical support and training to Wisconsin communities to revitalize their business districts based on historic preservation developed by the National Trust for Historic Preservation. Wisconsin has 34 Main Street communities. Since 1987, the Wisconsin Main Street Program has worked with more than 60 communities, and has been responsible for the creation of an estimated 12,000 jobs and 2,300 new businesses.
During fiscal year 2015, the Wisconsin Main Street Program was responsible for the creation of an estimated 586 jobs and 115 new businesses in the state. The program generated $6.3 million in public investment, which was leveraged to draw $91 million in private investment. The program also renovated or reconstructed 350 buildings and held 526 events to get people to these revitalized districts, with a total attendance of more than 1.2 million people.
Entering its fourth year, the Connect Communities Program provides support and networking to more than 50 communities across the state pursuing downtown revitalization initiatives.
The awards presented Friday night were:
Best Volunteer Engagement
Winner: Rivertown Trails Coalition, Osceola

Best Upper Floor Rehabilitation Project
Winner: The Court Above Main, La Crosse
Best Storefront Display
Honorable Mention: Marilyn’s, Darlington
Winner: My Oh My Boutique, Marshfield
Best Special Event
Winner: Beloit International Film Festival 10th Anniversary Celebration
Best Retail Event
Winner: First Thursdays, Wausau River District
Best Public/Private Partnership in Downtown Revitalization
Winner: Coulee CoStarters Program, La Crosse County
Best Historic Restoration
Winner: Masonic Temple Restoration Project, Omro
Best Public Improvement
Winner: Downtown Mural Project, Kenosha
Best New Business
Winner: Cedar Street Market, Tigerton
Best Façade Rehabilitation
Winner: Theo’s 24 Restaurant, Fond du Lac
Best Business Development Program
Winner: Holiday Pop Up Shop Program, Marshfield
Best Cooperative Business Marketing Campaign
Honorable Mention: Business Decal and Token Program, Viroqua
Winner: Business Cluster Marketing Program, Ladysmith
Connect Communities Award: Best Downtown Development Success Story – Under 5,500 Population
Winner: Promoting Princeton Program, Princeton

Connect Communities Award: Best Downtown Development Success Story – Over 5,500 population
Winner: Levitt AMP Sheboygan Concert Music Series, Sheboygan
Best New Building
Winner: Lake Wind Building, Pewaukee
Best Creative Fundraising Effort
Honorable Mention: 2015 Walk Down Main, Platteville
Winner: Masonic Brick Art Gala, Omro
Best Interior Renovation Project – Under $50,000
Co-Winner: The Essence Authentic Living Boutique, Tomahawk
Co-Winner: 314: Ripon College Project Space, Ripon
Best Interior Renovation Project – Over $50,000
Winner: The Blodgett Haus, Marshfield
Best Image Item/Campaign/Event
Winner: Restaurant Week 2015, Kenosha
Best Adaptive Reuse Project
Winner: The Charmant Hotel, La Crosse
Milestone Main Street Anniversaries

10 Years
• Monroe Main Street

15 Years
• Community Improvement of Algoma
• Watertown Main Street

20 Years
• On Broadway, Inc., Green Bay

25 Years
• Main Street Marshfield
• Definitely De Pere


Executive Director Years of Service Awards

Five Years:
Teri Ouimette, Chippewa Falls

10 Years:
Suzi Osterday, Darlington

13 Years:
Elaine Kroening, Pewaukee

15 Years:
Michael Glime, Algoma

17 Years:
Virginia Kauffman, Tigerton

20 Years:
Kathy Wellsandt, Rice Lake

24 Years:
Craig Tebon, Ripon

2015 Volunteers of the Year

Meghan Moss, Beloit
Taylor Gabel, Darlington
Leo Metivier, Fond du Lac
Matt Bero, On Broadway – Green Bay
Bob Lichter, Kenosha
Will Kratt, La Crosse
Phil Ruege, Ladysmith
Hope Oostdik, Lake Mills
Rodney Feltz, Marshfield
Mike Jerge, Monroe
John & Melanie Steen, Omro
Ashley Rutledge, Osceola
Robin Kaufmann, Pewaukee
Julie Loeffelholz, Platteville
Pete Kolpack, Rice Lake
Melissa Geisthardt, Sheboygan Falls
Beverly Wudstrack, Tigerton
Jeanne Polanin, Tomahawk
Nathan Kronforst, Two Rivers
Howard Bryant, Waterford
Paula Voss, Wausau
Jacob Hoppe, West Allis
Blake Scharine, Whitewater
2015 Honorary Board Members

Betsy Schmiechen, Beloit
Carrie Shippy, Darlington
Byron Pegram, Fond du Lac
Mike Hall, On Broadway – Green Bay
Kevin Ervin, Kenosha
Scott Von Haden, Ladysmith
Pam Streich, Lake Mills
Lois TeStrake, Marshfield
Noreen Ruckert, Monroe
Nancy Beck, Osceola
Judge Missy Murray, Pewaukee
Mary Huck, Platteville
Sandy Robarge, Rice Lake
Dick Fotsch, Sheboygan Falls
Marv Moore, Two Rivers
Mary Beth Mikrut, Waterford
Dave Saalsaa, Whitewater

Wisconsin Main Street Hall of Fame Inductees

Debbie Bayee, Pewaukee
Phil Valitchka, Wausau


About the Wisconsin Economic Development Corporation
The Wisconsin Economic Development Corporation (WEDC) leads economic development efforts for the state by advancing Wisconsin’s business climate. WEDC nurtures business growth and job creation by providing resources, technical support and financial assistance to companies, partners and communities in Wisconsin. WEDC has four focus areas: business and industry development, economic and community development, entrepreneurship and innovation and international business development. Together with more than 600 regional and local business development partners, it represents a highly responsive and coordinated network. Visit www.InWisconsin.com or follow WEDC on Twitter @_InWisconsin to learn more.

Ladysmith Main Street Welcomes Aurora Community Services To Downtown

Ladysmith Main Street is proud to announce that Aurora Community Counseling will be opening an office in downtown Ladysmith. The office will open on 08-03-15 with an open house on September 3rd from 4:00 p.m. to 6:00 p.m. The Aurora Community Counseling Office will be located at the former Ladysmith Main Street Office at 108 W. 2nd St. N. right in downtown Ladysmith’s Main Street District. The Main Street Office will be relocating to 213 Miner Ave. W.

Andy Wolf, LCSW, Director of Aurora Community Counseling explains, “Aurora Community Counseling moved to the location to be more centrally located for clients seeking services and it’s convenient location to other local amenities.” Aurora Community Counseling headquartered in Menomonie, Wisconsin, has been Wisconsin’s neighborhood counseling resource for over 19 years and has been providing services in Rusk since 2002.  Aurora’s staff and counselors assist individuals, couples, & families with issues related to substance abuse, parenting, relationships, adolescents, eating disorders, depression, and other mental health concerns. For more information please contact Aurora at www.AuroraServices.com or 715-532-9771.

“The mission for Ladysmith’s Main Street program is to revitalize our downtown area. The addition of Aurora and the services they provide to our community will have a positive impact on our downtown district,” explains Ladysmith Main Street Executive Director, Alan Christianson. “Aurora will bring 14 employees and will serve many, many clients every week from their downtown location. The addition of Aurora to the downtown area is a great step and one of many in the downtown revitalization efforts with the downtown area providing easy and convenient access to the other services including banking, dining, health care, retail and the post office. The downtown revitalization efforts in Ladysmith continue to progress and Ladysmith Main Street is here to ensure these partnerships and opportunities continue.”

Ladysmith was approved to be a Main Street Community in July 2013. For more information on Ladysmith’s Main Street program, or if you are interested in exploring a business opportunity in downtown Ladysmith, please contact Alan Christianson at 715-532-4699.


Ladysmith, WI  — Ladysmith Main Street has been designated as an accredited National Main Street Program for meeting the commercial district revitalization performance standards set by the National Main Street Center®, a subsidiary of the National Trust for Historic Preservation. Each year, the National Main Street Center and its partners announce the list of accredited Main Street® programs in recognition of their exemplary commitment to historic preservation and community revitalization through the Main Street Four Point Approach®.

“We congratulate this year’s nationally accredited Main Street programs for their outstanding accomplishment in meeting the National Main Street Center’s 10 Standards of Performance,” says Patrice Frey, President & CEO of the National Main Street Center. “As the National Main Street Center celebrates its 35th Anniversary, it is also important to celebrate the achievements of the local Main Street programs across the country, some of whom have been around since the beginning.  These local programs work hard every day to make their communities great places to work, live, play and visit while still preserving their historic character.”

The organization’s performance is annually evaluated by Wisconsin Main Street, which works in partnership with the National Main Street Center to identify the local programs that meet ten performance standards. These standards set the benchmarks for measuring an individual Main Street program’s application of the Main Street Four Point Approach® to commercial district revitalization. Evaluation criteria determines the communities that are building comprehensive and sustainable revitalization efforts and include standards such as fostering strong public-private partnerships, securing an operating budget, tracking programmatic progress and actively preserving historic buildings.

“To receive national accreditation in only our 2nd year as a Main Street Program is quite an accomplishment,” says Ladysmith Main Street Executive Director Alan Christianson.  “It indicates that we are meeting the required standards that are set by our state and national programs, which is a great credit to our supporters and volunteers.”  “Thanks to the Main Street Program, we are starting to see some new successes and accomplishments in downtown Ladysmith.  The Fine Arts Center & Gallery relocated to the downtown from their previous location in the Industrial Park, Artisans Boutiquelet has opened a pop-up store in the Miner Plaza, the Miner Theatre was selected as the winner of the statewide Main Street Makeover Contest and many other business and property owners have begun to make new investments in building upgrades that will continue to magnify the positive effect Main Street has had on Ladysmith and the surrounding area.”

Ladysmith Main Street seeks to improve Ladysmith’s quality of life and overall economy by strengthening the Downtown as the center of the community through concentrated efforts in Organization, Design, Promotion and Economic Restructuring.

Established by the National Trust for Historic Preservation in 1980, the National Main Street Center helps communities of all sizes revitalize their older and historic commercial districts. Working in more than 2,000 downtowns and urban neighborhoods over the last 35 years, the Main Street program has leveraged more than $61.7 billion in new public and private investment. Participating communities have created 528,557 net new jobs and 120,510 net new businesses, and rehabilitated more than 251,838 buildings, leveraging an average of $26.52 in new investment for every dollar spent on their Main Street district revitalization efforts.

Artisans Boutiquelet 2 Expands Downtown Hours

Artisans Boutiquelet of Glen Flora has announced that its pop-up store Boutiquelet2 in Ladysmith’s Miner Plaza will continue operating through the summer and now be open three days a week.

The Ladysmith location at 105 Miner Avenue W will be open every Thursday and Friday from 10am-6pm, and every Saturday from 10am-4pm. The store will continue to stock first-quality apparel for women and men, along with jewelry, accessories, gift and home decor items.

“The tremendous response we received from the community during our initial runs in April and May showed us that there is a demand for a store such as ours in downtown Ladysmith,” said Boutiquelet general manager Amy Hayden. “We look forward to continuing our partnership with the Main Street program and helping improve the Miner Avenue corridor.”

Boutiquelet2 opened in April and was originally slated to operate four days a month through June.

“Ladysmith Main Street is pleased that Boutiquelet2 has been so successful during the first two months of its pop-up retail effort, and we are very excited Artisans has chosen to increase its presence in the Miner Plaza building,” said Alan Christianson, executive director of Ladysmith Main Street.

2015 Sugar Bush Festival & Local Food Fair Seeks Cooking Contest Participants & Vendors

Have an award-winning entrée or dessert recipe that uses real maple syrup as a main ingredient?  Enter it in the Sugar Bush Festival contest and show that syrup can be used for much more than just putting on pancakes and waffles.  $20 in Chamber Bucks awarded to each category first prize for main dish and dessert.  Entries are due at the fire hall by 9:30am on Saturday, April 11, with judging to start at 10am.  Winning recipes will be posted in the Ladysmith News.

Vendor space is available to Farmers Market & craft vendors at cost of $10 per space.  Set up available 6:30-8:00am on Saturday, April 11 with display hours from 8am-noon.  Electricity available.  Spaces are inside a heated building.  Exhibitors must furnish their own tables, chairs & displays.

Contest & vendor forms can be found at the Rusk County Visitor Center, City Hall or www.ladysmithmainstreet.com.

Ladysmith Main Street Welcomes Artisans to Downtown

Ladysmith Main Street is proud to announce that Artisans Boutiquelet is opening a pop-up store located in the Miner Plaza in downtown Ladysmith’s Main Street District. The retail store will operate four days during the first week of April, May and June, beginning with a Grand Opening celebration on Wednesday, April 1, 2015. The store will also open for city and county festivals during those months.

“After opening two successful pop-up stores in the Eau Claire region, we are thrilled to have the opportunity to bring our unique shopping experience to Ladysmith,” says Boutiquelet General Manager Amy Hayden. “Our Miner Plaza location will feature a selection of first-quality apparel for women and men, jewelry and gift items that will give Ladysmith residents, perhaps some of whom are unfamiliar with our Glen Flora store, a convenient chance to discover the wide and wonderful range of products we offer.”

“The mission for Ladysmith’s Main Street program is to revitalize our downtown area. The support that Artisans is providing to this community is sure to make a positive impact on our downtown both visually and economically,” explains Alan Christianson, Director of Main Street Ladysmith. “Artisans has a longstanding history as a successful business leader right here in Rusk County. They bring over 50 years of experience and a strong reputation of combining excellent service with innovative apparel, which has allowed them to stay on the forefront of changing fashion trends in a global market.  We are very excited to add that to our downtown business mix.  We feel it will be beneficial to Artisans, Ladysmith Main Street and most importantly, the locals and visitors that utilize the downtown for shopping, dining and services.  Downtown Ladysmith’s future is bright, the possibilities are endless and Main Street is here to ensure that partnerships like this continue.”

Ladysmith was approved to be a Main Street Community in July 2013. For more information on Ladysmith’s Main Street program, or if you are interested in exploring a business opportunity in downtown Ladysmith, please contact Alan Christianson at 715-532-4699.