Mission: Ladysmith Main Street will improve Ladysmith’s quality of life and overall economy by strengthening the Downtown as the center of the community through concentrated efforts in Organization, Design, Promotion and Economic Restructuring

Vision: By preserving historic charm, fostering growth, promoting a sense of community and improving image, Ladysmith will develop into a more attractive location for investors, property owners, business owners, and residents, and become a destination point for visitors.


Design: involves creating an environment where people want to shop and spend time. First impressions can have a lasting influence. Rehabilitated buildings, attractive storefronts, enticing window displays, clean streets and sidewalks, and properly designed signage together present an appealing image to potential customers, tenants and investors.

Organization: involves building a Main Street framework that is well represented by civic groups, merchants, bankers, citizens, public officials and chambers of commerce. Everyone must work together to renew downtown/urban neighborhoods. Fundraising, volunteer development and public relations are examples of organization activities.

Economic Restructuring: involves analyzing current market forces to develop long-term solutions. Sharpening the competitiveness of Main Street’s traditional merchants, recruiting new businesses, and creatively converting unused space for new uses are examples of economic restructuring activities.

Promotion: Creates excitement in the downtown/urban neighborhood district. Street festivals, parades, retail events and image development campaigns are some of the ways Main Street encourages consumer traffic in the downtown. Promotion involves marketing an enticing image to shoppers, investors and visitors.